Wednesday, March 18, 2009

Social networking

Badoo
Is a multi-lingual, London based, social networking website. It offers users the ability to connect with people at a local and global level, allowing them to share photos and videos, create "reportages" of their lives, and promote themselves and their work. The site's "philosophy," which they have trademarked, is "I am here".
Launched in May 2006 (although the URL existed as a web portal since 2003), the site now has over 14 million registered users, and is one of the top 100 visited sites on the net, accordiCafeMom is already the largest social-networking/community site for moms AND the leading women’s/parenting site on the internet – passing mainstream sites like ivillage, babycenterng to
Alexa Internet. It is also one of the top ten community websites in Europe. In September 2007, Badoo re-launched the site, promising users "upgraded features and innovative new tools
Reaction:
Unlike other social networking services, Badoo does not incorporate advertising in any part of the site, thus a user's profile contains only user-generated content. It generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. 20% of Badoo's 14 million users access this function once a month
CafeMom

Is an ad-supported social networking website specifically targeted at mothers, offering member-generated content such as profiles, journals, groups, photos, and polls.
The site launched in December, 2006 and within one year became the most trafficked website for women (by page views) on the Internet, according to
comScore. CafeMom gets more than 3.1 million unique visitors a month, accounting for over 140 million page views. Based in New York City, the company has about 65 employees.
Advertisers on the site have included
Wal-Mart, Disney, HP, Kraft, Unilever, and Johnson & Johnson. In addition to traditional banners ads, advertising deals have involved sponsored member groups, profile widgets, games, and product giveaways.
CafeMom is owned by privately held CMI Marketing, founded by
Andrew Shue and Michael Sanchez.
Reaction:
CafeMom is already the largest social-networking/community site for moms and the leading women’s/parenting site on the internet . CafeMom has also developed a series of cutting edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members' lives, and get members talking about sponsor brands in an authentic and viral way.

Hyves


Is a free Dutch social networking site which has been online since October 2004. The site was launched by Raymond Spanjar, Koen Kam and Floris Rost van Tonningen. The name Hyves comes from the English Beehive - not from Hives, hereby comparing the users to bees in a hyve. Since the domain hives.nl was already registered, they chose to call their website Hyves.
The focus of this website is on keeping in touch with existing friends and making new friends. There is no need to have knowledge of
HTML for creating a Hyve.

Reaction:

This network is comparable with other social networking sites. Users can create personalized pages of themselves with rich media content, such as photos, videos, flash content and custom layouts.

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